So its a little late but we thought we would tell you about the Pro-Motor Christmas anyway. Just a few days after Christmas, we went up to the Highlands of Scotland to do some off-road driving. We were lucky enough for it to snow on the same day, making it even better. Jumping in the convoy of landrovers we headed up into the hills with the aim to reach a small little hut way up high for some lunch.

With the snow a foot deep in places, we definitely hit some trouble on the way. As you can see in the photos below, the wench even had to come out at one point as the discovery we took just didn’t have enough grip to tackle the snow.

We eventually got to the top – where we parked up and headed for lunch. See the pictures below.

It was such a great driving experience, but a top tip for anyone planning to do some 4×4 in the snow – buy snow chains for your tyres. It was the only thing that let the Landrovers down. Apart from that they perform awesomely!!

Car Advertising on Top.

During the summer of 2012, Pro-Motor got in touch with Cardiff University to commission research in to the effectiveness of car advertising compared to other, more established, forms of outdoor advertising. After a couple of weeks of correspondence we were introduced to a very willing and capable undergraduate student to carry out the research for us.

We produced a video that simulated a walking commute in an area of dense advertising within Cardiff. The commute video displayed to participants:

  • Road sign (billboard) advertising
  • Store sign advertising
  • Wall posters
  • Vehicle graphic advertising.

An example of the video and experiment used can be found here:

The results from the experiment were incredible. It showed that vehicle branding was the most memorable, most likeable and most efficient form of advertising compared to store signs, wall posters and road signs (billboards). These findings, added to the low CPI of vehicle graphic advertising, provide a strong case for selecting this medium of outdoor advertising over other mainstream options.

We know what you’re thinking at this stage – of course your own results support your advertising medium. Well if you need more persuading and want to see the full report just get in touch.

Pro-Motor car hits the streets

As part of our ongoing Pro-Motion, we have paid one of our drivers to have their car wrapped in the Pro-Motor colours. The car will be seen driving the streets of Cardiff over the next few months so keep an eye out…

Welcome to the Pro-Motor Blog

As Pro-Motor has recently been through a re-launch, we thought it would be a good idea to set up this blog to keep you updated with everything that’s going on at Pro-Motor HQ. Please stop by from time to time to find out interesting industry news as well as the latest developments from Pro-Motor.